‘Do You Want to Sell Sugar Water for the Rest of Your Life?’

‘Do You Want to Sell Sugar Water for the Rest of Your Life?’

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“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”

— Steve Jobs to then-Pepsi executive John Sculley to lure him to come work for Apple. Sculley mentions this exchange in the documentary Bloomberg Game Changers: Steve Jobs. The series also features profiles of Zuckerberg, Google’s Brin/Page, and other tech luminaries.

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