‘Do You Want to Sell Sugar Water for the Rest of Your Life?’
“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
— Steve Jobs to then-Pepsi executive John Sculley to lure him to come work for Apple. Sculley mentions this exchange in the documentary Bloomberg Game Changers: Steve Jobs. The series also features profiles of Zuckerberg, Google’s Brin/Page, and other tech luminaries.
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