Tough Love: When Walking Away From Business Is the Right Thing to Do

Blog Archives - Page 106 of 106 - MIPRO

MiPro’s Marketing Manifesto

I’d like to share with you page 59 of Andy Sernovitz’s excellent book Word of Mouth Marketing: How Smart Companies Get People Talking, because it’s the page that’s worth the entire price of the book. Back when I tried to explain what this blog was all about — and by extension, what our company is

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SaaS Resistance in North America

Here’s an interesting breakdown, because this is a topic MiPro gets asked about constantly.  Even with SaaS maturing and rapidly approaching its commercial tipping point, there is still some resistance out there.  According to Forrester Research, here are the top eight reasons. (via Jason Averbook)

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MiPro Core Values: People

Three-and-a-half years ago, when we started MiPro Consulting, one of the first things we did was define a set of core values. Before our name, before our logo, before even our mission statement, we defined a set of values that would serve as a guide, or compass, for where we took MiPro Consulting. Over the

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In This Morning’s Inbox: Clever Domain Name Spam

I found this waiting for me in my inbox this morning.  Fun! Dear CEO, We are a domain name registrar centre in HongKong.and in charge of the registeration in Asia.We have something important need to confirm with your company. We received a formal application from a company called “sa-lar yun Investment Corp” applying to register

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Assume Postive Intent

Bear with me, because this might seem kittens-and-moonbeams, right out of the self-help aisle at Borders.  It’s not. Recently, Fortune ran a piece asking all sorts of industry luminaries about the best advice they ever got — from their mentors, their bosses, their parents, whomever.  The entire article is worth reading, but what stuck with us

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Salesforce.com and Where SaaS Goes From Here (Eventually)

Joshua Greenbaum’s recent article had a few good points that I’d like to reiterate, especially as they relate to Salesforce.com’s (SFDC) struggles to get its growth to the next stage. SFDC is struggling to find the next big thing for itself, and Greenbaum says organic development frameworks/guidelines ain’t cutting it.  Greenbaum, via Cowboy 2.0, suggests

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Ground Rules

The first order of business, of course, is to explain what this place is and isn’t.  That’s always helpful when it comes to company blogs, because when they’re done right they’re spectacular, but done poorly they lead to nothing but treachery and despair.  So I’d like to get things going on the right foot. This

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