QUOTE: On Patience and Collaboration

February 1, 2011
miproconsulting
Blog

If you hold out with your vision a little bit, it’s like a cake being put in the oven. The scene doesn’t work immediately, you have to bake it a little bit. It’s unfair, when you begin to create a shot, say, or a scene, that it’s going to immediately be like those beautiful scenes in the movies. It needs a little bit of time to mature. It’s like taking the cake out without letting it be in the oven for more than a minute. Like, oh no, it’s terrible. So you have to be patient, and then slowly everyone starts to see that the ideas are right, or make the corrections. You have to battle the lack of confidence by giving the scene the chance to solidify.

— Francis Ford Coppola on movie direction and collaboration

I think this quote gets at the crux of creative process, and it’s true for many endeavors. What Coppola says about scene direction is true for (in our case) service line creation and client relationship strategies. What appears to be insufficient or unfocused in the beginning just needs some time to breathe and perhaps absorb feedback from others. Then, once the idea has seen the light of day for a while, it begins to take something close to its final shape.

(Via SvN)

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