Best & worst brand redesigns of 2008
Underconsideration.com has a great showcase of brand/logo redesigns done right and horribly, horribly wrong. The top honor winner, Dave Egger’s own 826 Valencia, is astounding. To wit:
Likewise, WGN Superstation, the worst offender (in my opinion), is downright, well…horrible. It’s like 1988 meets Big Brother and a metric ton of eyeshadow. Can’t see how this made it into production.
More like a logo you can’t ignore, and not in a good way.
Lots of other examples of right and wrong here. Enjoy.
