On Yahoo’s New Logo
Stephen Coles, contributing to Fonts In Use: In describing the new Yahoo! logo that launched today, CEO Marissa Mayer said it is based on “a sans serif font with scallops”. That font is Optima. The ‘O’s come straight from Herman Zapf’s typeface, while the other letters are derived from it. Setting aside the question of whether Optima is a good choice
Read More...