JP Morgan: Consumers Unlikely to Drop Google for Bing
Andrew LaVallee, reporting for the WSJ: J.P. Morgan surveyed 763 adult U.S. Internet users earlier this month and found that the majority of them (59%) were aware of Bing, thanks in part to Microsoft’s $80 million advertising campaign. A quarter of the respondents (and 42% of those who had heard of Bing) had tried the
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