It’s Like Pepsi Trying to Trademark "Soda"

miproconsulting | MIPRO

It’s Like Pepsi Trying to Trademark "Soda"

Dell, in a brilliant display of PR savvy, has tried to trademark “cloud computing”.  Per The Standard: After witnessing countless corporate attempts to patent common practices or trademark common terms, and seeing the resulting PR fallout, one would think that companies would just stop trying. Dell, however, seems to think that it should be able

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Appirio Gains Sequoia Capital Funding: What Does It Mean?

Quite a bit, actually.  This is one that you should look at deeper than the headline. Last week, Appirio announced that it bagged Series B funding upwards of $5M by Sequoia Capital.  It’s worth noting that Sequoia is the same firm that underwrote upstarts such as Google, Yahoo, LinkedIn and PayPal.  The pedigree is Midas-esque

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MiPro Unfiltered: The Word Cloud

If you take this blog’s RSS feed and drop it into Wordle, you get a neat word cloud composed of oft-used words found in the feed’s RSS data.  The cloud for Unfiltered looks like this (click to enlarge): Nice idea for a web app, and good design aspects too.  All you need for Wordle to

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SaaS Heavy-hitter Leaves SAP for Salesforce.com

Phil Wainewright: Enterprise software giant SAP has lost one of its brightest software-as-a-service stars to SaaS titan Salesforce.com, I can exclusively reveal. Steve Lucas, who spearheaded the development of SaaS at Business Objects, acquired by SAP last year, left the company at the end of June and began work straight away at Salesforce.com, where his

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Heads-up: IRS Spam Now in the Wild

Must be the season for social-engineering spam, because if you thought this was bad, get a load of what just showed up in my inbox: This is a well-done ploy on many counts: it appears to be from the IRS, implicates my employer, looks official, and logically follows tax season. The attachment, a Word DOC,

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MiPro’s Marketing Manifesto

I’d like to share with you page 59 of Andy Sernovitz’s excellent book Word of Mouth Marketing: How Smart Companies Get People Talking, because it’s the page that’s worth the entire price of the book. Back when I tried to explain what this blog was all about — and by extension, what our company is

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MiPro Core Values: People

Three-and-a-half years ago, when we started MiPro Consulting, one of the first things we did was define a set of core values. Before our name, before our logo, before even our mission statement, we defined a set of values that would serve as a guide, or compass, for where we took MiPro Consulting. Over the

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