CFO: “This Is What You’ve Trained For All Your Life”
Outstanding article from CFO.com about the view of the recession through the eyes of Earl Fry, Informatica’s finance chief:
But one lesson that applies to any downturn is that you have to plan for it. Things are never as good as they seem in an upturn, and if you think about it that way, then you’ll be prepared for a downturn and will be able to continue investing in your products and people. Informatica was formed in 1993 around the building of data warehouses. From 2001 through 2004 we stopped growing, but during that time we broadened the technology so it could perform in real time and access more data types. If we had stayed as just a tool for automating data warehouses, even when a recovery happened growth prospects would not have been great.
Very much worth reading the entire article.
(Via @tomhood)
