The Real ROI of the Press Release

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The Real ROI of the Press Release

BNET’s Drew Kerr: Well-written press releases have lost much of their power to generate actual news coverage. Journalists suffering from information overload rarely have the time to slog through the number of pitches they receive daily, so publicists bank on their relationships with them to get coverage. If press releases have any potency now, it

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Your Blog Is Your Mothership

Thought-provoking and spot-on post by Amber Riviere over at Web Worker Daily: Yesterday, I read the “Unconventional Guide to the Social Web,” and although I found a lot of useful information in it, one quote has stuck with me since reading it: “Your blog is your mothership. Don’t neglect it for lesser tools.” This is

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42. And Some Friday Links for August 21, 2009.

I didn’t become a math and science nerd until later in life, which means my early attempts at grokking my multiplication tables were laughable. In third grade, Mr. Turnquist – easily the best teacher I had in all of my elementary school years – began drilling the “times tables” into us, thinking that our third-grade

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Still Working Nine to Five? Why?

AdAge’s Darryl Ohrt articulates a work schedule reality many management teams and HR departments are trying to rationalize: Entrepreneurs, senior executives and serious career employees have known for a long time that the “work day” is all day — and all night. (And if you’re doing what you love, it isn’t work at all.) Meanwhile,

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Quantifying the Value of Integration With PeopleSoft Maintenance Management: A Real Life Example

In some of my previous blog posts, I have emphasized the importance and real-world value of integration for PeopleSoft customers. Integration is an overused word, but nonetheless lots of concepts and power live within it. There is no question that an integrated maintenance management system lowers an organization’s risk and costs.  What I haven’t really

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The Dark Side of the (IT) Moon

Ed. Note: Gayla Burns is a Sr. Client Executive for MiPro Consulting, serving Illinois, Indiana, Ohio, Kentucky, Missouri and Arkansas. Since we all like a good story, let me begin with a rhetorical question: would you say long-standing business relationships are worth more than $0.47 cents? We’ve all heard about the unprecedented financial times we

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Google’s Caffeine: Beware the SEO Snake Oil

PC World’s David Coursey: Google is rolling out new “under-the-hood” search technology, codenamed “Caffeine,” that could change how your company ranks in its search results. For those businesses that live-and-die based on Google-generated traffic, this is potentially a very big deal. In a blog post announcing the project, Google suggested that Caffeine could change search

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