Lehrer’s Rules
Jim Lehrer’s own rules for his approach to journalism, spoken publicly during his final broadcast on Dec. 4:
“I promise you, one thing is never going to change. And that’s our mission. People often ask me if there are guidelines in our practice of what I like to call MacNeil/Lehrer journalism. Well, yes, there are. And here they are:
* Do nothing I cannot defend.
* Cover, write and present every story with the care I would want if the story were about me.
* Assume there is at least one other side or version to every story.
* Assume the viewer is as smart and as caring and as good a person as I am.
* Assume the same about all people on whom I report.
* Assume personal lives are a private matter, until a legitimate turn in the story absolutely mandates otherwise.
* Carefully separate opinion and analysis from straight news stories, and clearly label everything.
* Do not use anonymous sources or blind quotes, except on rare and monumental occasions.
* No one should ever be allowed to attack another anonymously.
* And, finally, I am not in the entertainment business.”
Seems to me the astute manager or business owner could glean a lot of time-tested wisdom from this.
(Via John Gruber)
