JetBlue: Walking the walk

Culture Archives - Page 22 of 22 - MIPRO

JetBlue: Walking the walk

It’s become a habit for companies in their marketing to acknowledge the state of the economy today.  It’s as if they believe that if they acknowledge that times are tough, then immediately they’ll bond with their customers and all will be well.  Because, you know, customers will get that these companies understand. There’s more to

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How economic chaos can mean opportunity for smart, daring firms

Fantastic post by Don Dodge over at The Next Big Thing about the mentality necessary to endure tough economic times: Chaos brings opportunity. A recession makes companies think about saving money. They consider small vendors that they wouldn’t do business with in boom times. Competitors go out of business. Be in a position to take

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Three Years Running

In the spirit of sharing our business on both general as well as local levels, allow me to take a quick second to announce that MiPro Consulting has won Metropolitan Detroit’s 101 Best & Brightest Companies to Work For for the third year in a row.  We’re doing our share of high-fiving here in the

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Larry Ellison on Cloud Computing

Say what you want about him, but Larry’s never been one to mince words: "The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that

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MiPro’s Marketing Manifesto

I’d like to share with you page 59 of Andy Sernovitz’s excellent book Word of Mouth Marketing: How Smart Companies Get People Talking, because it’s the page that’s worth the entire price of the book. Back when I tried to explain what this blog was all about — and by extension, what our company is

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MiPro Core Values: People

Three-and-a-half years ago, when we started MiPro Consulting, one of the first things we did was define a set of core values. Before our name, before our logo, before even our mission statement, we defined a set of values that would serve as a guide, or compass, for where we took MiPro Consulting. Over the

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Assume Postive Intent

Bear with me, because this might seem kittens-and-moonbeams, right out of the self-help aisle at Borders.  It’s not. Recently, Fortune ran a piece asking all sorts of industry luminaries about the best advice they ever got — from their mentors, their bosses, their parents, whomever.  The entire article is worth reading, but what stuck with us

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