Jeff Bezos Apologizes for Sudden, Unannounced Removal of Books from Kindles

miproconsulting | MIPRO

MiPro Consulting Achieves Oracle Certified Advantage Partner (CAP) Status

If you’ll allow us a quick moment of self-indulgence: we’re thrilled to announce that we have achieved Certified Advantage Partner (CAP) within the Oracle PartnerNetwork ecosystem.  This comes after making Certified Partner (CP) last year and redoubling our efforts to make Certified Advantage Partner (CAP) this year. MiPro achieved CAP status by excelling in two

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JP Morgan: Consumers Unlikely to Drop Google for Bing

Andrew LaVallee, reporting for the WSJ: J.P. Morgan surveyed 763 adult U.S. Internet users earlier this month and found that the majority of them (59%) were aware of Bing, thanks in part to Microsoft’s $80 million advertising campaign. A quarter of the respondents (and 42% of those who had heard of Bing) had tried the

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Buzzscore: Consumers Turn on Tylenol

Brandweek’s Todd Wasserman reporting on the sharp decline in Tylenol’s brand buzz following the FDA’s warning that acetaminophen, in particular, has been linked to liver damage: The firm, whose BrandIndex polls 5,000 U.S. adults daily on brand perception, found Tylenol’s negative buzz grew in a very short amount of time. On June 25, the brand’s

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What We Know to Be True

As 37signals approaches its 10th anniversary, Jason Fried’s excellent The End of the Edge Case blog post contains a closing sentiment that resonates with everyone here on both business and personal levels: As we approach our 10th anniversary, I’m reminded of what we’ve always known to be true: simpler is better, clarity is king, complexity

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What You See is Not What You Get

In the picture below, the bluish and greenish spirals are precisely the same color. Explanation here.  Key takeaway: your eyes deceive you, as your mind has to parse the information they record. Lots of voodoo can happen during that processing, which is exactly how illusions thrive. The adventurous gambler could make a killing on this

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