Don’t try to buy your customers’ attention. Earn it.

Blog | MIPRO

Don’t try to buy your customers’ attention. Earn it.

AdAge has a smart piece in which Venture Capitalist Fred Wilson tells companies not to buy media but “earn” it: As a venture capitalist, Mr. Wilson said, he’s funding companies that address the new marketing paradigm, from earned-media platforms such as Twitter and social video site Boxee to next-generation ad agencies such as Federated Media

Read More...

MiPro Gives Back: voting results as of April 6

Probably the most important bit of information, so I’ll just throw it out there: today is the last day of voting.  Voting will officially close at 5 PM EST.  If you haven’t voted for your favorite charity, now is the time to do it. The winning charity or charities will be announced in one week,

Read More...

MiPro Gives Back: voting results as of April 1

Here are the top 10 charities in terms of sheer votes as of 9 AM this morning: Still a bit of a kerfuffle at the top.  Nearly six full days left, including the weekend.  13,843 total votes as of this posting. As always, prior daily data can be found on MiPro Unfiltered’s main page.  (Scroll

Read More...

MiPro Gives Back: voting results as of March 31

Nobody is in the clear runaway lead.  Yet. Total votes so far: 12,553.  And, of course, the (almost) daily reminder that voting closes at 5 PM EST on April 6th. As always, prior daily data can be found on MiPro Unfiltered’s main page.  (Scroll down through the posts.) Thanks to everyone for their continued participation. 

Read More...

MiPro Gives Back: voting results as of March 27

Here is today’s top 10 update.  It’s a shootout.  Clearly there are community recruitment efforts going on, which is something I see flow across Twitter and Facebook all day.  Total votes as of this writing: 9,448. Reminder: voting closes end-of-day on April 6th.  Lots of time left to drive votes to your favorite charity. Also,

Read More...